tout à coup is a brand that encapsulates the French boutique aesthetic. With a style reminiscent of what you might find in a small Parisian store, it was established in 2007 and seeks to emphasize life, culture, art and emotion. The brand is built around the idea “Live More, Worry Less” so living life to the fullest and worrying less in general is an atmosphere that is woven into the sensible yet dainty designs.
The emotional ambience of tout à coup is achieved through careful choices of colours and fabrics. These are then crafted with delicate cuts to highlight those feminine elegant silhouettes. Every stitch is designed to exude the effortless chic of the intellectual lady that doesn't track trends, and yet is always stylish, classy and casually exquisite.